Monday, October 27, 2008

Creative Marketing with the Renewable Resources Coalition

Mobile Ad Truck Documentation from Kevin Co on Vimeo.

I got a call from the Renewable Resources Coalition to do some creative marketing. The goal was to deliver positive images of Bristol Bay to the attendees of this year's Alaskan Federation for Native's conference. We decided that this would be a great time to use non-traditional media, so I called up the folks at Mobile Ad Alaska to see if we could rent out their truck. What we ended up with can best be described as a mobile 10 sided billboard that could be moved around to target different flows of people throughout the event. Of course, the best place of all to park the billboard was the entrance to AFN. I'm still pulling together numbers of attendees, but the feedback so far has been very positive.

Mobile Ad Truck 4 Sides from Kevin Co on Vimeo.